Google Knowledge Graph and SEO

Today we had a huge revelation from Google in the search engine processes and how it will change the results you get. It has been a long time coming that G had a major overhaul in the social scene and this gets us closer to an attempt at strong AI. So lets start with a few terms.

Some Primer Terms to Know

Graph – It is a knowledge inter-relationship map that is created based on multiple referential datagrams and based of other relationships.

Datagrams – How Google saves information from your website and refereneces it to make sense of what content on your page is about, how it is used, and what it’s importance is when Google decides to show you a search result.

SEO – Search engine Optimization – How Webmasters structure information on a page, in a websites, and reference it so as to attempt to produce a more favorable SERP.

SERP – The Search Engine Results Page is how you far in comparison for a term that is searched “keyword” in google’s search engine.

New Technology, New Segments

The new knowledge graph will be an additional window section, based on what they have showed in the preview, which will provide you with additional related information based on habits of those that have searched for the same terms before. It will also very likely be based off information that Google has collected relating to what you are searching about with a Cookie in a predictive fashion.

How will it be rolled out?

So what does this mean for you? Search is getting closer to being an AI based interaction much like what SIRI is on the new iPhone 4S. Something that is able to “parse” what you input is and instead of matching based on that keyword alone, help you by inferring what you might be after additionally looking for. The news that should be hitting webmasters over the head right now is the “inferring what else you might be after” portion. This is the essence of why it is becoming much more about how content is linked and the on-page structure of a website.

Things to Focus on for Search Professionals

It is still much to soon to start directing people to focus on how they can better attain a favorable SERP with these newest major overhauls in mind. As they start to roll these changes out over the next month keep a firm eye on these five items.

Five Keys to SEO and Google Knowledge Graph

  1. Which search keywords are triggering the “knowledge graph” to appear?
  2. What are the suggested items of interest for keywords you are interested in?
  3. How can you build a better relationship for your website based off item 2 if item 1 is affecting you?
  4. Is the knowledge graph being rolled out for more and more items over time?
  5. Will the new search have natural human input for the mobile android and iPhone/iPad based?
  6. How are social sites factoring into these key items? (okay 5 is not a lot and this is HUGE! news, so the sixth is on us)

Google brings us AI with Open Graph.

What can you do to better prepare for the effects that Googles newest search functions will give you? Well we always setup our clients with a monitoring and analytic package for both Google Analytics and Google Webmaster tools. No site should be without them, if you are then call us today and we will get you setup. It is always hard to make a move without baseline information to judge the end results effects against.

Final thoughts on “Knowledge Graph”

Take a deep breath, and relax. We feel that you will be happy with a majority of the improvements that are made as a result of this upgrade. This is the opening salvo of computing technology and Artificial Intelligence merging to create ???

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